Ceremonial & Daily Matcha Powder — Sourced from Jingshan, China

The main differences are grade, intended use, and flavour profile. Ceremonial is shade-grown for longer, producing a higher concentration of L-theanine, chlorophyll, and amino acids — the result is a deeper, umami-rich flavour with no bitterness. It's best prepared traditionally with just hot water. Daily is bright, subtly sweet, and balanced — it works beautifully straight, but it's especially well-suited to lattes, smoothies, and everyday use. If you're new to matcha, start with Daily. If you already drink matcha regularly and want to experience it at its best, try Ceremonial.

Historically, matcha originated in China — Jingshan, Hangzhou is where the tea ceremony was born, before it was introduced to Japan in the 12th century. For 800 years, matcha was nearly forgotten in China while Japan refined its production. Today, Jingshan matcha is produced using the same stone-grinding traditions, with modern organic farming standards. Our Ceremonial grade comes from the Sino-Austria Organic Tea Demo Plantation — one of the most awarded organic matcha gardens in China. The question isn't country of origin. It's sourcing, grade, and intention — and on all three, Romu matcha stands on its own.

For Ceremonial grade: heat water to 70–80°C (not boiling — it kills the flavour). Sift about 2g of matcha into a bowl, add 60–70ml of water, and whisk in a zigzag motion until frothy. No sweetener needed. For Daily grade: the same method works well, can be drunk straight or paired with your favourite milk as matcha latte. Both grades dissolve best when sifted first — it takes 10 seconds and makes a real difference.

Ceremonial (30g) gives you approximately 15 cups at 2g per serving — about two weeks of daily use. Daily (50g) gives you approximately 20 cups at 2.5g per serving. Both come sealed to preserve freshness; once opened, store in a cool, dry place away from light and use within 4–6 weeks for best flavour.

Because that's where it began. Romu's sourcing philosophy is built around origin and intention — and the origin of matcha is Jingshan, China. Most matcha brands tell a Japanese story because Japan modernised production first. We source from where the ceremony was created, working with heritage farms that have been growing tencha since the technique returned to China. It's not a compromise — it's the original.

Our Ceremonial grade is certified organic — sourced from the Sino-Austria Organic Tea Demo Plantation in Jingshan, China. Our Daily grade is not officially registered organic, but it is independently lab tested and meets the same standards: no pesticides, no synthetic fertilisers, no harmful residues. The difference is certification paperwork, not quality. If having an organic label matters to you, go with Ceremonial. If you're happy trusting the test results, Daily holds its own.